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Vodafone
HTC Magic
Wish Factory

Vodafone HTC Magic Wish Factory

The amazing thing about Vodafone's HTC Magic – the G2 – is the endless possibilities for creating and using life-changing apps running on the Android platform. Literally – you name it, the Magic can do it. That's probably where they got the name from then!

What Marvellous did

Marvellous wanted to help everyday consumers understand the Magic do to make their lives better. We created the Wish Factory.

Vodafone asks people: "What do you wish your phone could do?"

People have a good think and reply: "I wish my phone could wake me up earlier if the traffic's bad"

Vodafone says: "It can – the HTC Magic can do this"

Reaching our audience

The Wish Factory is a cross-platform campaign, reaching Vodafone customers online, on social media, on mobile, in-store, and via outdoor and street events.

Magic results

"The Wish Factory has led to sales out-stripping targets by 300%"
Kim Otten, Vodafone Digital Marketing Manager

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