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Adidas Marathon
Runner Tracker

Adidas Marathon Runner Tracker

Marvellous's London Marathon Runner Tracker created a connection between runners and supporters to deliver the world's first commentary service for individual competitors in a mass sports event.

What Marvellous did

Using data collected from RFID chips in runners' shoes, the Runner Tracker app displayed info on Facebook and mobile including an individual runner's mapped location on the race route, their speed and their estimated finish time. To access the information, supporters simply typed in the runner number to get the latest info.

Getting it out there

The service was promoted via PR, social seeding, Marathon collateral and print.

did we win?

Yes we did. Over 80% of runners were tracked during the race and feedback from fans was really positive.

"Thanks, Adidas Marathon tracker! Couldn’t get to the course today, and you let me track two mates on their run. Top stuff!"

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