Get in touch

Royal Navy
Enginer Officer
Challenge

Royal Navy Enginer Officer Challenge

Think you’re smart? How smart? Could you save a ship from sinking with just a few seconds to play with? The Royal Navy wanted to recruit the UK’s best engineering graduates – and asked Marvellous to help find them.

What Marvellous did

To reach and engage engineering students and recent graduates, Marvellous created an iPhone and Facebook app aimed specifically at putting quick-thinking and engineering knowledge to the test.

The Royal Navy Engineer Officer Challenge is an app – but it’s not a game. Through the five levels of increasingly difficult tasks, potential recruits prove they’ve got what it takes to be in the Royal Navy – or, in many cases, they discover that it’s harder than it looks, and have to try again.

The challenges include plugging leaks in the hull and tracking your enemies in real-life Navy contexts, with the seconds counting down on the clock.

No pressure.

As well as the interactive tests, users can also challenge a friend, request a callback and post their score to the leaderboard.

How do we talk to potential recruits?

Targeted Facebook and iPhone media promotes click throughs to download the app, and social seeding and online/traditional PR supports the banner campaign.

Where’s our target?

The app goes live in the App Store in November ‘09 – so watch this space for results.

Twitter Facebook MySpace Digg

More of our work


Grolsch - Walk the Line

A cool iPhone app from Grolsch. Take the challenge to Walk the Line, and see if you're drinking responsibly.

Read on

Vodafone HTC Magic

The amazing thing about Vodafone's HTC Magic – the G2 – is the endless possibilities for creating and using life-changing apps running on the Android platform. Literally – you name it, the Magic can do it. That's probably where they got the name from, then!

Read on

adidas London Marathon

adidas helped friends and family support their runners throughout the London Marathon with the Runner Tracker. Just type in the runner number for the latest location, time and stats to be standing at the finish line when it counts.

Read on