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Scrabble Battle:
Holland vs Belgium

Scrabble Battle

Forget the Olympics. The World Cup is so 2006. Today’s most exciting international sport, pitting nation against nation – is Scrabble Battle.

What Marvellous did

Scrabble wanted to take their iconic game online and reach a new audience of social networkers and digital natives. Marvellous created a campaign where existing online behaviours such as status updates could be turned into a huge viral game of Scrabble.

Players sign up for their country’s team – either Holland or Belgium, historically rival nations. Scoring points is easy: on Facebook, the status updater gives your update a Scrabble score for the letters you used (just like the game).

On Twitter, watch out for Scrabble tweeting 7 letters to play with. You’ve got half an hour to reply with high-scoring words using those clues.

On the campaign hub, the Scrabble Battle microsite, Scrabblers can play an interactive game of instant and live Scrabble against the other team, check the latest scores and post heckling comments to the other team – and words of support for their own.

How do people find out about it?

Scrabble Battle is the subject of a big PR push in the Netherlands – both online and traditional.

Where’s our target?

The game starts in November ‘09 – so watch this space for results.

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