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Vodafone McLaren Mercedes

Vodafone McLaren Mercedes Mobile Hospitality App

To capture the anticipation, excitement and sheer pace of F1 events, Vodafone wanted a mobile app to extend and enhance hospitality for Vodafone McLaren Mercedes F1 racing, showcasing their cutting-edge mobile technologies.

What Marvellous did

The Guest Hospitality App is downloaded to handsets before F1 events and, with clever barcode scanning technology, gives guests secure entry to the Paddock Club with exclusive F1 content, including race schedules, location map, driver profiles, guest contacts and even a city guide featuring the coolest bars and places to go.

The Augmented Reality App allowed guests to aim their handset cameras around the track to pick up dynamic content and info, based on image recognition.

Finding out about it

VMM F1 guests and officials were introduced to the Hospitality Mobile App as a smarter, swifter and easier way to gain entry and access to F1 events, simply using their mobile.

Where's our target?

Taken up by thousands of guests and officials, the Mobile Hospitality App worked like a dream. It was hugely successful in supporting guests, clients, officials and event managers at F1 races, with thousands of downloads and enthusiastic reviews.

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